上海新茶工作室

Positioned as a channel company, China Tea Life (Beijing) Co., Ltd. (hereinafter referred to as the "China Tea Life") mainly operates businesses including opening chain retailers in China, expanding the big customer channels and special sales channels, developing online business, etc. Collecting the advantages of China Tea for the whole category of tea resources, China Tea Life has continuously enriched the channel structure of China Tea, expanded the market share of China Tea, and enhanced the brand influence of China Tea. Through multi-dimensional innovation in channel, marketing, operation, and service, China Tea Life builds differentiated tea retail business model, promotes the realization of "tea lifestyle", makes tea become a way of quality life, and offers consumers a better life from China Tea.

China Tea Life has set up nearly 300 chain retail stores of the brand "China Tea", which have standardized management systems, unified VI system and SI system, and 8 unified operating standards nationwide. The Company has set up stores in 8 major sales regions across China, which directly connect consumers and play an important role in promoting the brands and products of China Tea, enrichening terminal experience, grasping the demand of terminal consumers.

In 2017, China Tea Life won the double awards of "Level-AAAA Enterprise of Business Franchise Evaluation System" and "Top 100 Chinese Franchise Chain Enterprise" as assessed by the China Chain Operation Association.